Illamasqua debuts the Human Fundamentalism collection

 Illamasqua never ceases to amaze. Introducing the HUMAN FUNDAMENTALISM COLLECTION. Available in Sephora stores now.

Illamasqua says:

Human Fundamentalism is an explosion of your alter ego. It’s becoming who you are and not who you’re told to be. Beauty isn’t conformity, but the fundamental human desire to express your inner self on the outside.
To rise above mainstream limitations and exist in a world where individuality is received with celebration not derision, and breaking the mould is a sign of strength not instability.
We stand for freedom of expression, embracing our glorious imperfections and showing the world we’re not ordinary but extraordinary, even if society refuses to accept it.
We’re beyond conformity. Beyond control. Beyond hiding who we really are. We are not a religion, but the singular opposite. We are Illamasqua.

Get ready for a startling celebration of humanity’s connection with colour. Introducing the Human Fundamentalism collection, where blinding flashes of pigment provide a sharp contrast to neutral tones, creating a saturated palette that catapults your alter ego to new levels of self-expression. Mix contrasting textures to express your true self, spiralling from rich metallic to pale matt shades. This is nonconformity at its most fundamental. At its unpredictable best.

“Human Fundamentalism is the unique spirit and fundamental human drive for individuality. It’s a belief, a movement and an emotion. A connection with the spirit of the age and its global motifs. You are your own human hybrid, a unique nomad of street cultures and global trends.”
-Alex Box, Illamasqua Creative Director.

Powder Eye Shadow $20
Subvert normality with an explosion of highly pigmented Powder Eye Shadows in four bold shades: Burst (Blue Green), Pivot (Yellow Green), Cancan (Lilac Purple), and Sex (Pure White). Intense, long lasting and easily blendable, there’s an extraordinary shade to express every aspect of your humanity.
Palettes $42.50
Fundamental Palette – The Fundamental Palette is a playground for self-expression. Experiment with contrasting textures, from glistening Liquid Metal in molten pewter to matt Cream Pigment in mint green, to express every inch of your alter ego. Coupled with two vibrant Powder Eye Shadows in Hype (Bold Yellow) and Inception (Rich Violet) this palette demands bold levels of nonconformity.
Neutral Palette – Create sculpted highlights and stark contours anywhere on your face and body with these four fundamental Powder Shadows. From new matt shades in Stealth (Creamy Buttermilk), Wolf (Chocolate Brown) and Vintage (Antiqued Gold) – a shade exclusive to this palette – to the glistening metallic accents of Obsidian (Rich Black), express your inner light and darkness in a rich riotous glamour.
Precision Ink $27.50
Precision Ink in pure white Scribe is the ultimate anti-liner. Subvert expectations and highlight the unconventional, creating white-lined eyes and white-out brows with Precision Ink’s super-fine tip. Waterproof and extremely long-lasting, Precision Ink also makes the perfect nail art pen. Simply apply then seal with Illamasqua Top Coat for nails that transcend conformity.
Nail Varnish $14
New Nail Varnishes in Stance (Bright Mauve) and Nomad (Bright Jade) are fearlessly fresh, bold and vibrant. High-gloss, chip-resistant and packed with pigment, they represent the most stunning shades of idiosyncrasy.
Lipstick $22 Intense Lipgloss $20
Dare to be you with our vibrant Box Lipstick, the richest of reds, deep scarlet Lipstick takes you way beyond conformity. Intense Lipgloss in Fierce (Bright blue purple) speaks of uncompromising self-expression, the fundamental desire to stand out and a strong connection with the power of pure colour.

Human Fundamentalism is available in the US from March 19, 2012 on, and at select Sephora Stores on March 22nd.

Also featured is Illamasqua’s new foundation, SKIN BASE

Illamasqua says:

Illamasqua’s Skin Base offers a refined multi-purpose formula unlike anything on the US market. Illamasqua Skin Base can be used as a primer, liquid concealer, or foundation that melts into skin providing an even skin tone and unnoticeable yet flawless enhancements.

Easily blendable and suitable for all skin types, Skin Base creates a perfect matte complexion by providing a natural, buildable base that is also hydrating. Skin Base has also proven to be undetectable in a professional HD environment giving skin a perfect finish.

“Skin Base is an innovative formula that doesn’t require any outlandish marketing claims. In my 20 years experience as a professional make-up artist, I have tried some fantastic foundation innovations, but nothing compares to Skin Base’s winning texture and professional finish. I was an immediate convert, and take tremendous pride in introducing this to the market.” 

-David Horne, Illamasqua Director of Product Development

Illamasqua’s revolutionary new foundation is a ‘water in silicone’ based formula that works effectively as a foundation for an all day radiant complexion that controls excess shine. Skin Base contains a Vitamin C derivative which can scavenge and destroy aggressive oxidizing agents and free radicals on the skin.

Illamasqua has created 17 different shades to perfectly match individual skin tones.
Skin Base is available in the US at select Sephora stores and on starting April 2012
Illamasqua Skin Base $42 for 30ml

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