Fresh to Celebrate 21 Years at Fashion’s Night Out

In honor of its 21st birthday this year, Fresh is treating fans to an exclusive event for Fashion’s Night Out 2012—the fourth-annual shopping extravaganza. From 6:00pm to 8:00pm on September 6th, the renowned cut-out artist and illustrator R. Nichols will be creating customized stationery for guests who spend $125 or more at the Fresh Union Square flagship store in New York.
Nichols also designed the limited-edition Fresh Turns 21 Collection that launches this month.Fresh Founders Lev Glazman and Alina Roytberg commissioned Nichols to update the packaging of three iconic Oval Soaps—Sugar, Patchouli, and Hesperides Grapefruit——with bright colors and whimsical labels inspired by their scents. The Fresh Turns 21 Collection will be available in stores and online for a limited time starting in September.
 On Fashion’s Night Out, guests to the Union Square store can sip Berry Mocktails and enjoy sweet treats while they meet with Fresh Co-founder Lev Glazman for beauty advice and watch Nichols at work. Plus, customers will be able to test new Sugar Berry Tinted Lip Treatment Sunscreen SPF15 at the Sugar Lip Bar. The latest addition to the best-selling Sugar Lip Collection features a flirty berry hue that was all the rage at the fall fashion shows. Those who make a qualifying purchase will receive a one-of-a-kind custom R. Nichols silhouette. And all guests will leave with a code to redeem a “Fresh Eyes” gift with any future purchase of $50 at Fresh Union Square or Fresh.com.

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